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04.21.24

Industry & Treatment Trends To Watch Out For In 2023…

The medical aesthetics industry is continually evolving – and continues to maintain its popularity year-on-year.

As the international medical and aesthetics PR experts, Cosmetic PR are often asked about trending treatments… our predictions on the next ‘big thing’ to take the industry by storm. In today’s post, Cosmetic PR’s founder Lucy Hilson names her top aesthetic trends to watch out for in 2023.

Lucy Hilson’s Top Aesthetic Trends To Watch

1️⃣ Artificial Intelligence and Machine Learning: AI and ML are revolutionising aesthetics, from virtual consultations to personalised treatment plans. Facial recognition technology is enhancing precision and delivering tailored results

2️⃣ Integrative Wellness: Combine aesthetic procedures with mindfulness, nutrition counselling, hyperbaric chambers, and other stress reduction practices to promote overall well-being

3️⃣ Personalised Skincare: With advancements in tech, personalised skincare is becoming accessible. Tools such as skin analysis apps, DNA testing, and AI algorithms create customised regimens for individual skin concerns

4️⃣ AR & VR in Consultations: Step into the future of consultations with augmented reality (AR) and virtual reality (VR). Visualise potential results and make informed decisions before committing to a procedure. Experience a new level of transparency and excitement in your aesthetic journey!

5️⃣ Sustainability & Ethical Practices: Embrace beauty with a conscience! The future of aesthetics is focused on sustainability. Discover eco-friendly materials, cruelty-free products, and energy-efficient technologies. Join the movement for a more sustainable and responsible approach to beauty. 💚🌍

6️⃣ Non-Invasive Procedures: Effective alternatives to surgical procedures – Laser therapies, radiofrequency and ultrasound-based treatments offer natural-looking results; with minimal downtime and reduced risks

What are your thoughts – do you agree with Lucy’s picks? Do you have any other predictions on treatments that’ll blow up this year? Let us know in the comments below.