Cosmetic PR were super excited to throw innovative, adaptive skincare brand Lesielle their first UK press event this September! Lesielle’s product, ethos and innovativeness truly sets them apart – we’re confident they’ll soon become a household name in the UK.
CPR worked with Lesielle’s UK team to organise a luxury, exclusive Press Launch Lunch at London’s stunning Savoy Hotel. The beautifully dressed venue allowed Lesielle to showcase their products, demonstrate their innovation and introduce journalists from leading UK publications to the founders of the brand. Some of the UK’s top beauty editors and industry press, including OK! Mag, Daily Express, Stylist, Evening Standard, New Magazine, Hello, The Telegraph, Professional Beauty, Aesthetic Medicine and more sat down with Lesielle’s founders and core team… enjoying beautiful food served from Gordon Ramsey’s Riverside Restaurant.
“We were thrilled with the outcome of our Lesielle UK press launch. During an open discussion, we spoke about how skincare is becoming more and more complicated, with the consumer looking to ‘simplify’ their routines and find products that will target their specific concerns. It was fantastic to see the editors get excited about our new concept of adaptive skincare.’ – Roy Cowley, Managing Director of 3D Aesthetics.
During the event, press had the opportunity to see the skincare device and active products before anyone else in the UK. They were also able to scan QR codes to take personalised skincare quizzes to generate their unique skincare prescription. Each guest was presented with their own Lesielle skincare device and their tailored skincare product recommendations to take home to trial. We can’t wait to hear what they think!
Lesielle UK, the new skincare brand from industry leaders 3D Aesthetics, is the first Technology Personalised Cosmeceuticals (TPC®) brand on the market. The brand are proud to offer a completely new skincare concept to the UK customer, with a completely personalisable approach to your evolving skincare needs.
Lesielle’s stylish, streamlined skincare device (complete with a range of base creams and active ingredients) offers a customised skincare routine in one. Designed with every skin concern in mind, Lesielle’s innovative device allows you to create your perfect skincare solution tailored specifically to your skin concerns; all at the press of a button.
- Instant, advanced, bespoke skincare – which can be easily adapted to your skin’s ever-evolving needs.
- No hidden or unnecessary ‘nasty’ ingredients – Lesielle’s skincare contains only what you need (clean and minimalist formulation.)
- Less ingredients mean Lesielle is more environmentally friendly – Lesielle headquarters uses 100% renewable and clean energy. Being environmentally friendly & sustainable are huge focus points for this innovative brand – the majority of the range is vegan-friendly & by replacing hundreds of unused skincare products in our cabinets with one, results-drive solution we massively cut down on waste in our own homes, too.
- Developed by pharmacists, engineers & designers – & tested by dermatologists.
Want to learn more, or feature Lesielle yourself? Email lucy@cosmeticpr.com. Press release available here.