Good PR shines a light on your company’s strengths, communicating expertise to targeted audiences and driving leads to your door. When your company prioritises strategic placements in consumer publications, your brand will inevitably experience a bump in the area of inbound leads. Here are some examples of how we’ve helped build our clients profiles:
Cosmetic PR was hired by Dr Tatiana in 2016, she was in search of an agency to provide both a PR and social media strategy to help build awareness of the Dr Tatiana brand. Dr Tatiana’s goal was to raise her profile as an aesthetic doctor and build her reputation as a leading expert in the aesthetics industry, as well as help grow the business and increase the number of client bookings.
We’ve been managing Dr Tatiana’s PR and social media for over 2 years; with over 140 pieces of published coverage in top-tier titles such as Vogue, Harpers Bazaar, Grazia, Tatler, The Telegraph, Daily Mail, Cosmopolitan, Sunday Times Style, Evening Standard, Netdoctor, Elle, Marie Claire, and Huffington Post; to name a few. We’ve reached an audience of over 22 billion people and secured partnerships with London Fashion week, MTV, and five episodes of Channel 5’s Don’t tell the Doctor - Dr Tatiana took the spotlight to showcase her “life changing” skin transformations; this helped to position her as a leading aesthetic doctor and skin expert. The Dr Tatiana business has gone from strength, they’ve been nominated for several aesthetic industry awards and recently opened a second clinic on London’s Devonshire Place to meet client demand.
We launched SKN REHAB in January 2018 with a complete PR & social media package. The aim was to raise awareness of the brand to help grow the number of clinic and salon partners as well as increase sales and across the retail range. We launched the brand at London Fashion Week where we offered treatments backstage at the official beauty suite. We secured an array of press coverage in leading publications such as Glamour, The Daily Mail, Grazia, Daily Express, Byrdie, Aesthetics Journal, and The Huffington Post. In the first 6 months we achieved over 40 pieces of press coverage, organised a pop-up clinic and retail space at House of Fraser’s flagship store in London, we won three beauty awards for the SKN REHAB products, secured celebrity Ambassadors, and helped position SKN REHAB as a leading medical-grade skincare brand.
As a new brand, Frenesies came to us with the goal of increasing brand awareness around their product range; in the first year we secured over 55 pieces of coverage including Vogue, GQ, Tatler, Netdoctor, and many more. In addition to an integrated social media and PR strategy, Cosmetic PR was chosen to coordinate a brand development project, we helped create and implement a new product range and website.
The Cosmetic PR client experience includes professional, clinics, retail, surgeons, and mass
brand experience examples